Movimento Prosseguir
In order to avoid school evasion we created using a very popular medium among the students to show that everything people like doing outside school is also present inside the classroom.
With the concept: "The school is present in everything, including what you like most" we use the rap and grafitti art-form to connect with the teenagers and spread the word: stay in school.
#StayWithUs
Lyrics 
composed by
Rashid
and
Max B.O.
Single covers
Social Media
Agency: Full Jazz
Creative directors: Igor Ota, Marcelo Fróes  
Copywriter: João Paulo Costa Coelho
Art director: Rafael Pietragalla
Illustrator: Fábio Vale, Rafael Pietragalla
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