Work

Illustrations

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São Paulo, Brazil

Work

Illustrations

Bio

Work

Illustrations

Bio

Eternal Pages

Leya

Eternal Pages

Leya

Eternal Pages

Leya

Transforming plastic waste from nature into books, making literary classics last forever while helping the environment.

Transforming plastic waste from nature into books, making literary classics last forever while helping the environment.

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How can a book publishing brand encourage reading and help preserving the nature?

How can a book publishing brand encourage reading and help preserving the nature?

Combining the enduring nature of plastic with works that transcend time: the greatest classics of literature.

Combining the longevity
of plastic with the contents that should last forever:
the biggest classics
of literature.

By collecting the plastic wastes from rivers and oceans, we created books made 100% of plastic which contained the most famous histories ever written.

By collecting the plastic wastes from rivers and oceans, we created books made 100% of plastic which contained the most famous histories ever written.

Some things are meant to endure for generations, while others, having already lost their purpose, are simply waiting to be repurposed into something better.

Client

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Leya

Illustrator

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Rafael Pietragalla

Copywriter

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Osvaldo Neto

Art Director

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Rafael Pietragalla

Agency

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WMcCann

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© Rafael Pietragalla • 2025

© Rafael Pietragalla • 2025

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© Rafael Pietragalla • 2025

© Rafael Pietragalla • 2025