Fairy Tales

Climatempo

Fairy Tales

Climatempo

Print ad series promoting the app’s weather prediction feature in a fun way, using mythical creatures in easily predictable weather-related situations.

Print ad series promoting the app’s weather prediction feature in a fun way, using mythical creatures in easily predictable weather-related situations.

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Despite being a very well-known weather forecast service in Brazil, not everyone knows that Climatempo has a lot more functionalities to offer in its app.

Despite being a very well-known weather forecast service in Brazil, not everyone knows that Climatempo has a lot more functionalities to offer in its app.

Despite being a very well-known weather forecast service in Brazil, not everyone knows that Climatempo has a lot more functionalities to offer in its app.

To raise app downloads and to introduce all of its features we created a series of ads, each one, relating a different functionality to a very-well known fairytale creature.

To raise app downloads and to introduce all of its features we created a series of ads, each one, relating a different functionality to a very-well known fairytale creature.

To raise app downloads and to introduce all of its features we created a series of ads, each one, relating a different functionality to a very-well known fairytale creature.

To be off-guarded by the seasons change is now only a myth. 

Climatempo: The right app makes all the difference.

To be off-guarded by the seasons change is now only a myth.  Climatempo: The right app makes all the difference.

There's always that person that believe in everything: mermaids, treasures and that the weather won't change. 

Climatempo: The right app makes all the difference.

There's always that person that believe in everything: mermaids, treasures and that the weather won't change.  Climatempo: The right app makes
all the difference.

Client

Climatempo

Creative Director

Igor Ota, Marcelo Froés

Illustrator

Rafael Pietragalla

Copywriter

João Paulo Coelho Costa

Art Director

Rafael Pietragalla

Agency

Full Jazz