School dropout is a major issue in Brazil, especially in the peripheral regions of cities.
To fight this, we combined music and street art to connect with teenagers and spread the message that everything they enjoy outside school is also present in the classroom.
"School is everywhere, even in what you love most"
Client
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Movimento Prosseguir
Creative Director
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Igor Rogero, Marcelo Froés
Illustrator
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Fabio Vale, Rafael Pietragalla
Copywriter
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João Paulo Coelho Costa
Art Director
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Rafael Pietragalla
Agency
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Full Jazz